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The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPA can be competitive which in turn leads to high costs. Several optimizations may be needed to your ad to ensure success. It safeguards any sensitive data between systems.

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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

A marketing funnel is a roadmap that illustrates the customer journey from awareness of a product or service to the final stage of purchasing and beyond. Middle of the Funnel: The MoFu stage nurtures audiences who have shown interest in your brand or products but have not purchased yet. Work With Us What Is a Marketing Funnel?

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. CPA: Cost-per-Action. Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. 60 Common Marketing Acronyms. Learn more about the new purchase consideration cycle.