Remove AIDA Remove Cost per Acquisition Remove Personalization Remove Salesforce.com
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. Examples: Salesforce.com, Google. CoCA: Cost of Customer Acquisition (See CAC). Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. CPA: Cost-per-Action.