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Copywriting vs. Content Writing: What You Need to Know

Anyword

This distinction is especially apparent in the field of copywriting vs. content writing. At the dawn of marketing writing, copywriting was essentially the only game in town for building texts meant to attract consumers. What is copywriting? In other words, copywriting has a short-term conversion objective.

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The Proven Mechanics of Successful Social Media Writing

Convince & Convert

It seems like “ social media engagement ” is all the rage for marketers these days. Which means, if you don’t write well for social media, you won’t get more likes, or shares, or comments, or clickthroughs. So let’s boost your social media engagement by writing powerful messages, shall we? You want more likes.

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The Proven Mechanics of Successful Social Media Writing

Convince & Convert

It seems like “ social media engagement ” is all the rage for marketers these days. Which means, if you don’t write well for social media, you won’t get more likes, or shares, or comments, or clickthroughs. So let’s boost your social media engagement by writing powerful messages, shall we? You want more likes.

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Attention Marketing: 10 Tips to Acquire More Customers

Single Grain

” Attention marketing is a category of online marketing that aims to engage and acquire new customers through non-invasive means, often via social media. Elmo Lewis , an American Advertising advocate (also inducted into the Advertising Hall of Fame), introduced the AIDA model. It goes back more than a century, when Elias St.

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