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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

LinkedIn, Twitter. LinkedIn , Twitter. Marketing automation platforms (MAPs) can allow marketers to automate certain tasks, such as social media posting, for increased efficiency and a better customer experience. Aida Kamber, VP of Growth Marketing at Code42. HubSpot is a CRM platform widely used by B2B marketers.

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Copywriting vs. Content Writing: What You Need to Know

Anyword

Copywriting creates the text that we read in ads, product descriptions, video descriptions, social media posts for businesses, and landing pages. They need to cover multiple platforms like LinkedIn, Twitter, and YouTube while keeping track of all of the various rules and best practices that these channels require. What is copywriting?

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The Proven Mechanics of Successful Social Media Writing

Convince & Convert

It seems like “ social media engagement ” is all the rage for marketers these days. Which means, if you don’t write well for social media, you won’t get more likes, or shares, or comments, or clickthroughs. So let’s boost your social media engagement by writing powerful messages, shall we? You want more likes.

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7 ways to use data to create better social media content

Sprout Social

The social media content calendar is the crux of every social media marketer’s strategy. You can find the answers to those questions in your social media data. However, according to the Sprout Social Index™ , only 49% of marketers are using data to create social media content. But what really drives your KPIs?

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. Amplify your message: Share your message across crucial touchpoints such as email, social media, and ads. Send Personalized Video Emails.

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Content SEO

Online Marketing Institute

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using.

SEO 40
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The Proven Mechanics of Successful Social Media Writing

Convince & Convert

It seems like “ social media engagement ” is all the rage for marketers these days. Which means, if you don’t write well for social media, you won’t get more likes, or shares, or comments, or clickthroughs. So let’s boost your social media engagement by writing powerful messages, shall we? You want more likes.