Remove AIDA Remove Conversion Remove Loyalty Remove Television marketing
article thumbnail

The 5 Types Of Lifecycle Email Marketing And Their Examples

SendX

Marketing is no longer restricted to the prime location billboards or prime time television adverts. Today, marketing has a longer lifecycle — one that begins with the customer’s awareness and ends with earning and sustaining their loyalty. Also, the email body also flows nicely like a conversation. Take, for example, Airbnb.

article thumbnail

B2B digital marketing funnel fundamentals in 2023

Valasys

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! Knowing what your buyers expect at different phases can help curate marketing strategies personalized for more conversions and fewer fallouts. And now, you want no more of it.