ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. MQL (Marketing Qualified Leads)- These are potential customers that has been reviewed by the marketing team and satisfies the criteria necessary to be passed along to the sales team who will then contact them.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Valasys

JANUARY 20, 2023

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! Marketing Qualified Leads (MQL): Users who download whitepapers, eBooks, etc. Before this, none of the tech companies scale up their awareness program as Intel did.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Single Grain

AUGUST 6, 2019

AIDA: Another Way to Remember Content Creation Stages. Norman Newbie owns a software company with ten salespeople and one product. Potential customers can engage with her content (blog posts, infographics, videos) and learn about her company and its services without a cold call from a salesperson. Stage 2 – Information Search.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112