The Top 35 Digital Marketing Acronyms You Need to Know
ClickDimensions
MARCH 8, 2023
AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. MQL (Marketing Qualified Leads)- These are potential customers that has been reviewed by the marketing team and satisfies the criteria necessary to be passed along to the sales team who will then contact them.
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