Remove AIDA Remove Companies Remove Cost Per Click
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How to Build a Social Media Marketing Funnel That Converts

Sprout Social

Unfortunately, a significant number of companies still believe that simply having a strong social media presence, posting content on a consistent basis and engaging with fans is going to have a positive impact on the overall ROI (return on investment) of a brand on its own. Then you’d better watch your impressions and engagement statistics.

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The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPA can be competitive which in turn leads to high costs. CPC (Cost Per Click)- With this model, you pay each time a person clicks on your ads.

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30 Sales and Marketing Terms You Should Know

PureB2B

Refers to the total cost of your sales and marketing activities to source a prospect and convert them into a paying customer. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. This is a metric that measures what percentage of your customers you retain. ToFu, MoFu, Bofu. Gatekeeper.

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30 Terms Every Sales and Marketing Professional Should Know

PureB2B

Refers to the total cost of your sales and marketing activities to source a prospect and convert them into a paying customer. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. This is a metric that measures what percentage of your customers you retain. ToFu, MoFu, Bofu. Gatekeeper.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. Companies that sell to other businesses. Companies that sell directly to consumers. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. CPC: Cost-per-Click (See PPC).

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How to Crack LinkedIn Ads: Lessons from a Pro

LeadSquared

According to the AIDA model (Awareness, Interest, Desire, and Action), you must know how and when to communicate with your buyers. This goal is the second stage of the AIDA funnel, where you try to generate interest in your buyers’ minds. The idea here was to aim for more clicks, likes, shares, and comments.