Sprout Social

MARCH 21, 2017

Unfortunately, a significant number of companies still believe that simply having a strong social media presence, posting content on a consistent basis and engaging with fans is going to have a positive impact on the overall ROI (return on investment) of a brand on its own. Then you’d better watch your impressions and engagement statistics.

Top of Funnel 104

Top of Funnel Marketing Funnels Social Media Social Marketing 104

ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPA can be competitive which in turn leads to high costs. CPC (Cost Per Click)- With this model, you pay each time a person clicks on your ads.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

PureB2B

SEPTEMBER 11, 2016

Refers to the total cost of your sales and marketing activities to source a prospect and convert them into a paying customer. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. This is a metric that measures what percentage of your customers you retain. ToFu, MoFu, Bofu. Gatekeeper.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Refers to the total cost of your sales and marketing activities to source a prospect and convert them into a paying customer. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. This is a metric that measures what percentage of your customers you retain. ToFu, MoFu, Bofu. Gatekeeper.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. Companies that sell to other businesses. Companies that sell directly to consumers. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. CPC: Cost-per-Click (See PPC).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

LeadSquared

JUNE 22, 2021

According to the AIDA model (Awareness, Interest, Desire, and Action), you must know how and when to communicate with your buyers. This goal is the second stage of the AIDA funnel, where you try to generate interest in your buyers’ minds. The idea here was to aim for more clicks, likes, shares, and comments.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52