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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

NOVEMBER 12, 2014

They are the four steps of the now somewhat-outdated Purchase Funnel (although most agree the funnel is much more complex than what is represented in this traditional model), wherein customers travel from awareness to purchase. Bottom of the Funnel (BOFU). Cold Calling. Commission. Conversion Rate. Cross-Selling.

Top of Funnel

Top of Funnel Paid Content Work Management Marketing Management

How to Create the Ultimate Marketing Funnel (Templates Included)

Single Grain

AUGUST 6, 2019

Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. What Is a Marketing Funnel? Example 1 : A Not-so-effective Marketing Funnel. Stages in the Sales Funnel.

Top of Funnel

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content

B2B Marketing Zone

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

How to Create the Ultimate Marketing Funnel (Templates Included)

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