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30 Sales and Marketing Terms You Should Know

PureB2B

These are the four steps involved in the so-called purchase funnel. Cold Calling. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates.

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30 Terms Every Sales and Marketing Professional Should Know

PureB2B

These are the four steps involved in the so-called purchase funnel. Cold Calling. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates.