AIDA Cold Calling Cost Per Click CPL 
PureB2B
SEPTEMBER 11, 2016
These are the four steps involved in the so-called purchase funnel. Cold Calling. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. ToFu, MoFu, Bofu.
PureB2B
SEPTEMBER 11, 2016
These are the four steps involved in the so-called purchase funnel. Cold Calling. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. ToFu, MoFu, Bofu.
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