60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. CPL: Cost-per-Lead. CTR: Clickthrough Rate. SMB: Small-to-Medium Business. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. CPC: Cost-per-Click (See PPC).
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