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30 Sales and Marketing Terms You Should Know

PureB2B

Churn Rate. This includes marketing messages, actual product use, customer support, and other brand touchpoints. A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and overall content in general. This is a metric that measures what percentage of your customers you retain. Buyer Persona.

article thumbnail

30 Terms Every Sales and Marketing Professional Should Know

PureB2B

Churn Rate. This includes marketing messages, actual product use, customer support, and other brand touchpoints. A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and content in general. This is a metric that measures what percentage of your customers you retain. Buyer Persona/s.