AIDA Churn Rate CPL Touchpoints 
PureB2B
SEPTEMBER 11, 2016
Churn Rate. This includes marketing messages, actual product use, customer support, and other brand touchpoints. Cost-per-Lead (CPL). For instance, if you spent $100 on a marketing campaign that resulted in a total of 10 new leads, your CPL for that campaign would be $10. Buyer Persona.
PureB2B
SEPTEMBER 11, 2016
Churn Rate. This includes marketing messages, actual product use, customer support, and other brand touchpoints. Cost-per-Lead (CPL). A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and content in general. Buyer Persona/s. Customer Acquisition Cost (CAC).
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