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30 Sales and Marketing Terms You Should Know

PureB2B

SEPTEMBER 11, 2016

This refers to the process of testing two different variations of a single variable to determine which one performs best. Churn Rate. This acronym stands for User Experience, which is what the customer experiences during the entire process of using a product. Adoption Process. ToFu, MoFu, Bofu. Buyer Persona.

Top of Funnel 62
Top of Funnel Cost per Lead CPL Marketing Management 62
article thumbnail

30 Terms Every Sales and Marketing Professional Should Know

PureB2B

SEPTEMBER 11, 2016

This refers to the process of testing two different variations of a single variable to determine which one performs best. Churn Rate. This acronym stands for User Experience, which is what the customer experiences during the entire process of using a product. Adoption Process. ToFu, MoFu, Bofu. Buyer Persona/s.

Top of Funnel 48
Top of Funnel Cost per Lead Marketing Management AIDA 48
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