60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. Examples: Salesforce.com, Google. Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. Divide by the estimated churn rate (aka cancellation rate) for that customer. 60 Common Marketing Acronyms.
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