Remove AIDA Remove Churn Rate Remove Personalization Remove Salesforce.com
article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. Examples: Salesforce.com, Google. Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. Divide by the estimated churn rate (aka cancellation rate) for that customer. 60 Common Marketing Acronyms.