AIDA Churn Rate Optimization Touchpoints 
PureB2B
SEPTEMBER 11, 2016
A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and overall content in general. Churn Rate. This includes marketing messages, actual product use, customer support, and other brand touchpoints. This is a metric that measures what percentage of your customers you retain.
PureB2B
SEPTEMBER 11, 2016
A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and content in general. Churn Rate. This includes marketing messages, actual product use, customer support, and other brand touchpoints. This is a metric that measures what percentage of your customers you retain. Buyer Persona/s.
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