30 Sales and Marketing Terms You Should Know
PureB2B
SEPTEMBER 11, 2016
Churn Rate. These are the four steps involved in the so-called purchase funnel. In a nutshell, Top of Funnel (ToFu) is the problem identification stage, Middle of Funnel (MoFu) is the option consideration stage and Bottom of Funnel (BoFu) is the purchase decision stage. Cross-Selling. Bounce Rate.
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