OutboundView

FEBRUARY 28, 2019

Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception. Buyer demographic and behavioral data was difficult to find. Think back to Mitch and Murray’s favorite acronym: AIDA. Account-Level Research.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Content Marketing Institute

JANUARY 14, 2019

The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E. It’s time for a new sales model, one that aligns with content marketing, soft skills, and real buyer journeys in the internet age. Social media. Social media content , videos, and copy.

Top of Funnel 106

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106

Onalytica B2B

JULY 16, 2018

He spoke of the AIDA marketing model (Awareness, Interest, Desire and Attraction) to describe the stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. Previously, he was the senior manager of social media strategy at Marketo.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129