Remove AIDA Remove Buyer's Journey Remove Gartner Remove Validation
article thumbnail

Understanding the B2B Buyer Journey & How to Capitalize on it

NetLine

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. And it’s not just us saying that—a whopping 75% of customers surveyed by Gartner attest to the complexity of the purchase process. What is the B2B buyer journey?