AIDA Buyer's Journey Correlation Media 
Tony Zambito
NOVEMBER 21, 2010
We have new variables that were hard to fathom a few short years ago, such as social media and networking, that are directly impacting buyer behavior. There is less visibility to buyers and just exactly when they decide to enter a buyer’s journey let alone a conventional view of the so called funnel. .
Content Marketing Institute
JANUARY 14, 2019
The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E. It’s time for a new sales model, one that aligns with content marketing, soft skills, and real buyer journeys in the internet age. Social media. Social media content , videos, and copy.
Onalytica B2B
JULY 16, 2018
He spoke of the AIDA marketing model (Awareness, Interest, Desire and Attraction) to describe the stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. Previously, he was the senior manager of social media strategy at Marketo.
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