Remove AIDA Remove Buyer's Journey Remove Churn Rate Remove Touchpoints
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30 Sales and Marketing Terms You Should Know

PureB2B

Churn Rate. This includes marketing messages, actual product use, customer support, and other brand touchpoints. Buyer Persona. Most businesses refer to this as The Buyer's Journey. A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and overall content in general.