PureB2B

SEPTEMBER 11, 2016

Buyer Persona. These personas help marketers understand who they are talking to and how best to communicate with them. Cost-per-Lead (CPL). For instance, if you spent $100 on a marketing campaign that resulted in a total of 10 new leads, your CPL for that campaign would be $10. ToFu, MoFu, Bofu. Engagement Rate.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

Valasys

JANUARY 20, 2023

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! Whereas 72% of the B2B marketers are experiencing high CPL making it difficult to convert. The number of steps in a buyer’s journey is more in B2B as compared to B2C.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

PureB2B

SEPTEMBER 11, 2016

Buyer Persona/s. These personas help marketers understand who they are talking to and how best to communicate with them. Cost-per-Lead (CPL). This is a metric that measures what percentage of your customers you retain. An acronym that stands for “Attention/Awareness, Interest, Desire, and Action.” ToFu, MoFu, Bofu.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48