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30 Sales and Marketing Terms You Should Know

PureB2B

SEPTEMBER 11, 2016

Buyer Persona. These personas help marketers understand who they are talking to and how best to communicate with them. Refers to the total cost of your sales and marketing activities to source a prospect and convert them into a paying customer. This is a metric that measures what percentage of your customers you retain.

Top of Funnel 62
Top of Funnel Cost per Lead CPL Marketing Management 62
article thumbnail

30 Terms Every Sales and Marketing Professional Should Know

PureB2B

SEPTEMBER 11, 2016

Buyer Persona/s. These personas help marketers understand who they are talking to and how best to communicate with them. Refers to the total cost of your sales and marketing activities to source a prospect and convert them into a paying customer. This is a metric that measures what percentage of your customers you retain.

Top of Funnel 48
Top of Funnel Cost per Lead Marketing Management AIDA 48
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