ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. B2B (Business to Business)- It is a communication between two different businesses, such as manufacturers and wholesalers. It acts as a digital middleman.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. CPC: Cost-per-Click (See PPC). PPC: Pay-per-Click. Typically this happens when publishers have a fixed rate for PPC in different areas on their website.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Single Grain

AUGUST 6, 2019

AIDA: Another Way to Remember Content Creation Stages. AIDA: Another Way to Remember Content Creation Stages. Content for Each Stage of Your Marketing Funnel. Stage 1 – Problem/Need Recognition. Stage 2 – Information Search. Stage 3 – Evaluation of Alternatives. Stage 4 – Purchase Decision. Qualifying Leads in Your Sales Funnel.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112