60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. A = Authority: Determines whether your prospect has the authority to make a purchasing decision. T = Timeline: Determines the time frame for implementation.
28 
Let's personalize your content