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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. A = Authority : Determines whether your prospect has the authority to make a purchasing decision. T = Timeline : Determines the time frame for implementation.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. BANT: Budget, Authority, Need, Timeline. A = Authority: Determines whether your prospect has the authority to make a purchasing decision.