60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. BANT: Budget, Authority, Need, Timeline. A = Authority: Determines whether your prospect has the authority to make a purchasing decision.
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