The Top 35 Digital Marketing Acronyms You Need to Know
ClickDimensions
MARCH 8, 2023
From basic terms to more detailed jargon, you will no longer be stuck guessing what API, SSL and PPV mean. AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPA can be competitive which in turn leads to high costs.
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