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The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

From basic terms to more detailed jargon, you will no longer be stuck guessing what API, SSL and PPV mean. AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. API (Application programming interface)- It allows one application to talk to another with ease.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. APIs facilitate the data needed to provide solutions to customer problems. See SaaS.).