AIDA Amazon Books SEM 
The Effective Marketer
APRIL 30, 2013
As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. The 7 lead generation tactics that the author believes are the most successful ones are: SEM. Cold Calling.
The Effective Marketer
APRIL 30, 2013
As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. The 7 lead generation tactics that the author believes are the most successful ones are: SEM. Cold Calling.
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