Aggregators Privacy Protection SMS Social Media 
Litmus
DECEMBER 7, 2022
Data privacy will demand that social media and email cross-pollinate. Many marketers are relying on social media to grow an audience that they do not own. We’ll see more email marketing teams taking on other channels, managing and reporting on SMS and push, especially in a mobile-first world.
Scoop.it
JANUARY 24, 2023
So, in addition to emails, you will have to use social media, paid search, and search marketing to boost subscriber engagement and beat the competition. Some brands will even consider adding SMS, in-app, push notifications, and channels like WhatsApp. These systems help aggregate all customer data in a central repository.
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