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How To Evaluate an Online Video Platform

Vidyard

From prospecting to sending out pre-made marketing content, follow-ups, demos, or pricing proposals—using video for sales is moving from exploration to serious investment for most organizations. Performance metrics (like views over time and aggregate attention spans). Demographic tracking. Viewer device metrics.

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Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. This is a combination of features, usability, technology, and price. What happens is that each factor gets at least one point, giving the category a high aggregate total. Clearly some adjustments were necessary.

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Intent Data : How to Use it to Generate Quality Sales and Marketing Leads

DealSignal

Make your RFP process faster and easier with our comprehensive checklist on what to ask vendors. The downside to second-party intent data is that it can be limiting and isn’t always as accurate as third-party intent data, which is typically aggregated and verified across multiple sources. Evaluating B2B data providers?

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How to Evaluate an Online Video Platform

Vidyard

From prospecting to sending out pre-made marketing content, follow-ups, demos, or pricing proposals—using video for sales is moving from exploration to serious investment for most organizations. Video can be leveraged across the entire sales cycle to accelerate deals and improve win rates.

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The state of B2B marketing in Asia—moving toward digital

Biznology

Whether it’s commodity supplies sourced from low-cost producing countries, or professional services delivered from gleaming downtown office towers, price factors into every decision. The headline numbers for regional economic growth, infrastructure development, and transactions are large in the aggregate, but made up of many small deals.