Learn from the Pros

MARCH 21, 2024

Public Data Sources – Leverage public data sources, such as government databases, SIC codes, industry reports, and social media platforms. Use tools like Google Analytics 4 (GA4) that leverage first-party data and provide aggregated insights without needing third-party cookies.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Online Marketing Institute

JULY 31, 2009

Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.) Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Biznology

AUGUST 24, 2016

. · Intent data. · Retargeting. · Omni-channel messaging. · New contacts. · Installed technology/products. · Firmographics. · Social media profiles. · Intent data/buying signals. · Account-based display and retargeting. · Predictive analytics. · Omni-channel messaging.

Marketing Management 80

Marketing Management Vendors SIC B2B 80