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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

The agenda is shaped solely by what I believe are the most relevant topics, candidly presented by speakers from across field, without bias towards any one vendor. Topics to be discussed will include: Insights into the latest developments within their product portfolios.

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B2B Lead Management Market Heats Up

Online Marketing Institute

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive.

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Top 25 Content Types for Inbound Marketing

ClearVoice

Don’t bother creating polls on Facebook to drum up social engagement if your goal is to bring more eyeballs to your product pages. Instead, run ads that link directly to your product pages. Or you can publish instructional blog posts about your readers’ pain points and then insert links to your product pages.