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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

The agenda is shaped solely by what I believe are the most relevant topics, candidly presented by speakers from across field, without bias towards any one vendor. Doug Kessler, director at Velocity and one of the world’s foremost experts in content marketing, will present The Big Leap: From Data To Insight.

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B2B Lead Management Market Heats Up

Online Marketing Institute

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Your example of the differences between analytics tied to an individual's online behavior and analytics that monitor aggregate activity is exactly what worries me.

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Top 25 Content Types for Inbound Marketing

ClearVoice

This content type might be created by a content strategist , writer, and graphic designer working as a team to analyze the findings of a study, current trends, or research, then present them in a concise text with a visual format. Presenting a mix of content in magazine format can help move your customers down the funnel.