Remove Aggregators Remove Case Studies Remove iProspect Remove Presentation
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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

The agenda is shaped solely by what I believe are the most relevant topics, candidly presented by speakers from across field, without bias towards any one vendor. Real-World Case Studies of Marketing Technology Success. He will dive deep into hyper-cannibalism with examples, case studies, and his own experiences.

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B2B Lead Management Market Heats Up

Online Marketing Institute

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Your example of the differences between analytics tied to an individual's online behavior and analytics that monitor aggregate activity is exactly what worries me.

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Top 25 Content Types for Inbound Marketing

ClearVoice

Case studies. When you have a lead who’s unsure if your product or service will apply to them, send ’em a case study. A case study can be effective at any funnel stage but is most often used as a closing tactic for bottle-of-funnel (BOFU) folks. Google shares a case study about its client Swarovski.