Aggregators Forrester Multi-Touch Attribution Relevance 
ScanmarQED
MARCH 17, 2021
The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? To aggregate data is to compile and summarize data while to disaggregate data is to break down aggregated data into component parts or smaller units.?
ScanmarQED
MARCH 17, 2021
The difference between analysis with aggregate vs. disaggregate data. ways to deal with marketing measurement is to combine disaggregate tracking insights with aggregate analysis.? To aggregate data is to compile and summarize data while to disaggregate data is to break down aggregated data into component parts or smaller units.?
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Martech
OCTOBER 14, 2021
Identity resolution platforms aggregate data from many consumer touchpoints. “Without identity resolution, it’s going to be even more difficult for brands to run the most basic things of digital marketing, like frequency capping management, ad sequencing, and multi-touch attribution.”
Hubspot
JULY 15, 2020
That's why it's especially powerful for teams without overflowing budgets — because ABM enables you to start with ready-to-buy, high-fit accounts and tailor how you engage with them until you're able to have a fast-tracked funnel from the first to last touch. Kickstarting ABM for Small Teams. Let's dive into those in more detail now.
Adobe Experience Cloud Blog
APRIL 22, 2019
Consider these statistics: 64% of customers say customer experience is more important than price in buying decisions (Forrester). The keys to building those relationships are aggregating your customer data and then acting on that information in a timely fashion. Five Tactics for Creating Clear Differentiation. 3) Build Trust.
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