Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Adobe Experience Cloud Blog
MARCH 16, 2015
Matt began by saying that social media is essentially the largest focus group you have access to today. To uncover insights, consider taking these three steps: Aggregate data from relevant sources—your CRM, marketing automation tool. Purchase Intent : Lead Identification. PR and Comms. Customer Support.
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