B2B Email Marketing: Best Practices and Essential Tips for 2022
DealSignal
DECEMBER 27, 2021
When rating the top goals for B2B email marketing on a scale from 1-5, lead generation came at top (85%), followed by sales (84%), lead nurturing (78%), and customer retention (74%). 59% of B2B marketers prefer email for lead generation. Have you sent a pilot sample for A/B testing of the subject line? Avoid clickbait.
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