chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X And 35% of them are willing to make $500,000+ purchases for a new product or service either remotely or via digital self-serve. Hello, 2022! Or document.write("Hello, 2022!")

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Buzz Marketing for Technology

JUNE 27, 2008

Covering the latest in Content, Document and Knowledge Management. Business Process Management. Content Management. Customer Relationship Management. Digital Asset Management. Document Management/Conversion. E-mail Management. Intellectual Property Management. Financial Services.

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. Imagine aggregating this data. However, you can circumvent the first challenge by reaching out to an eye tracking service provider.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Buzz Marketing for Technology

JUNE 27, 2008

At the time of writing this introduction (August 2006), no particular product or service exists that can definitively be categorised as a PLE, although some prototypical work is in progress. PLEs are meant to simplify managing these artefacts, creating meaning through aggregation, linking and metadata tagging (eg comments, keywords).

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management CMS Development 100

chiefmartech

APRIL 7, 2022

What will it mean for marketing and martech? Note that gaming is currently a $180 billion global market , and in-game advertising is expected to be a $56 billion global market by 2024. For marketing and martech, this foretells a large, fragmented landscape. A no-code multiverse marketing platform?

Digital Asset Management 131

Digital Asset Management Work Management Marketing Management Digital Experience Platform 131