How to ABM Like a Boss (Part 3): Get Your Data Ready
Engagio
OCTOBER 20, 2020
For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. There are plenty of data firms that have developed their own methodologies for aggregating contact data. Intent data. List Buys and Technology Plays. Never rely on a single source. Outsourcing.
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