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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. RT @ outspokenmedia The Myth of ‘Professional’ Twitter Accounts [link] @ lisabarone nails it with this one. So sayeth Gartner. e6e6e6 ;'> May 2, 2011 5:25 am via Flipboard Reply Retweet Favorite. chiprodgers. Chip Rodgers. jeremyvictor.

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How to put together a top-tier SaaS marketing strategy

Sprout Social

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. The previous Gartner study highlights the fact that folks are doing more and more independent research when looking up SaaS products. Curate product feedback and ideas.

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12 Ways to Use Machine Learning in Digital Marketing

Single Grain

Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. 3) Curating More Precise Content. If your content team curates posts to prepare roundups or other “best of” content, you know how time consuming that can be.