41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Although it's an aggregate metric, it's critical. Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Cost-per-acquisition (CPA, ideally under target $). This metric is undervalued by a lot of B2B companies. . Email list growth.
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