41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
It's affected by the conversion rates for signup boxes and the volume/quality of content. Although it's an aggregate metric, it's critical. This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". .
107 
Let's personalize your content