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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. high yield, low churn) by key attributes. Follow Michael on Twitter @Michael_R_Levy.

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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. Use Ideal Customer Profiles to define your best-fit buyers. Follow Michael on Twitter @Michael_R_Levy.

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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. Use Ideal Customer Profiles to define your best-fit buyers. Follow Michael on Twitter @Michael_R_Levy.

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Marketing Automation and Strategy: Thought Leadership with Robert Moreau

Adobe Experience Cloud Blog

I almost always recommend to customers before embarking on a demand or lead generation campaign to first clean your data, then develop a data hygiene plan to keep it clean, and finally consider the idea of adding or appending information to your records that will help in better segmentation of messages or campaign initiatives.

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Top Furniture Customer Acquisition Strategies to Boost Sales and Brand Loyalty

Porch Group Media

From superior data hygiene to robust analytics, our proprietary workflow process delivers a 7:1 ROI to help you reengage your former furniture customers. For example, a consumer may share their contact information including their interest in a specific piece of living room furniture but they may not be ready to buy.