41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
MQLs require more education and follow-up to be converted to an SQL. . Although it's an aggregate metric, it's critical. They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. Common tool used: Marketo. . #3: 3: Sales Qualified Leads (SQLs). .
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