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How to Make B2B Content Curation a Win-Win [Podcast]

Webbiquity

How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? These are a few of the questions that Tony Karrer, co-founder of the B2B Marketing Zone and I fielded from Paul Gillin in this week’s FIR B2B podcast. What value does content syndication provide to B2B bloggers?

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B2B Blogging Trends for 2011

Webbiquity

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Share this on Bebo.

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