Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. microblogs (Twitter, Friendfeed , etc.), Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JULY 15, 2013

The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets. Recommendations” finds conversations on client-specified topics across 130,000 online outlets, 10,000 print outlets, 35 million blogs, and posts on Twitter, Facebook, and other social sites.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

JANUARY 25, 2012

Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. Users do have the option to manually save individual social comments or assign tasks based on them.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

JUNE 19, 2015

Hurley's hope is that the user community will largely support itself through public forums and that service professionals such as consultants, agencies, and Web developers will fill the rest of the gap. On the other hand, the system automatically imported pictures of people on my test list, presumably from public social media profiles.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

JULY 30, 2009

If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content. That would greatly limit the marketing automation vendors' business.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JANUARY 24, 2015

The company also has special features for marketing agencies who use the system for their clients. Such agencies account for about one quarter of the Hatchbuck business. Supported channels include email, SMS, direct mail, surveys, landing pages, and social media.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120