The Point

SEPTEMBER 19, 2018

Work for an agency. At some point early in your career, work for an agency. One of my very few career regrets is not experiencing agency life early on. Agency life can be intense: the wins feel better, and the failures hit harder. Spend time with sales. Take a sales training class if your company offers one.

Demand Generation Agencies 165

Demand Generation Agencies Paid Search Agency Advertising Agencies Work Management 165

The Point

AUGUST 29, 2017

When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach. View the prospect’s LinkedIn profile. Click To Tweet.

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

The Point

FEBRUARY 4, 2013

Or is it simply because many companies feel they “should” be doing paid search when maybe it’s just not a fit for their business or sales model? This mirrors what our agency is seeing with the growing success of channels like Promoted Tweets.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100